Most of what reaches us from Turkey has users outside the company. A marketplace that has to be fair to buyers and sellers at once; a booking or appointment product where a lost slot is a lost customer; a service application whose support load is the real cost of running it. Those products are judged in public, which changes what matters in the build: the flow a first-time user takes, what happens when the queue is long, and how quickly your own team can see what is going wrong.
They also arrive with a list. A payment provider, an SMS or messaging gateway, an accounting or e-invoicing system, a courier, sometimes a national identity or address service. Each of those is a piece of scoped work with its own interface, its own test credentials and its own failure behaviour, and we quote them individually rather than folding them into a line called integrations. You hold the commercial relationship with each provider; we build against what that provider publishes.
The AI work here is mostly conversational and clerical: assistants that answer from your own policies and catalogue, voice agents that handle a spoken enquiry inside your own product, structured consultation and requirement-collection systems that ask every caller the same questions and produce a written summary, and automation of the document and approval steps behind them. In each case a person stays on the decisions that touch a customer, an order or a payment.
On the practical side: Turkey has kept a single time zone at three hours ahead of UTC throughout the year since 2016, with no seasonal change, which puts Indian Standard Time a constant two and a half hours ahead of Turkish local time. Our working day therefore covers your morning and your early afternoon. Scope, milestone reviews and correspondence are in English; the Turkish interface and content are separately scoped professional localization, set out further down.